We're looking for a results-driven Director of eCommerce to own and scale our direct-to-consumer (DTC) business and Amazon channel. This role is responsible for driving revenue growth, optimizing the online customer experience, and executing a high-performance digital strategy across our website and marketplace ecosystem. You'll sit at the intersection of growth, brand, and operations — bringing a strong analytical mindset, deep platform expertise, and a bias toward action.
DTC Website Ownership
- Own end-to-end performance of the DTC site (Shopify or similar), including conversion rate, AOV, LTV, and revenue growth.
- Optimize site merchandising, UX/UI, landing pages, and checkout experience.
- Partner with marketing to align on campaigns, promotions, and product launches.
- Manage site roadmap, testing calendar (A/B testing), and ongoing optimization.
Amazon & Marketplace Management
- Own Amazon P&L, including revenue, profitability, and growth strategy.
- Optimize listings (SEO, content, images), pricing, and promotions.
- Manage inventory planning and in-stock rates in partnership with ops.
- Oversee Amazon advertising (in partnership with performance marketing or agency).
- Expand presence across additional marketplaces as needed.
Performance & Growth
- Analyze and report on key metrics across channels (traffic, CVR, CAC, LTV, ROAS).
- Identify growth opportunities through data-driven insights.
- Collaborate with paid media, retention, and creative teams to improve funnel performance.
Cross-Functional Leadership
- Work closely with brand, creative, and content teams to ensure cohesive storytelling and high-performing assets.
- Partner with operations/logistics on forecasting, inventory, and fulfillment experience.
- Manage external partners, agencies, and freelancers as needed.
Qualifications
- 5–8+ years of experience in eCommerce, with strong DTC and Amazon ownership.
- Proven track record of scaling a consumer brand online (ideally in CPG, food, wellness, or pet).
- Deep experience with Shopify (or similar platforms) and Amazon Seller/Vendor Central.
- Strong understanding of performance marketing and how it connects to site conversion.
- Experience with analytics tools (Google Analytics, Triple Whale, etc.).
- Highly analytical with a test-and-learn mindset.
- Ability to operate both strategically and hands-on in a fast-paced environment.
What Success Looks Like
- Consistent growth in DTC and Amazon revenue.
- Improved conversion rates and customer lifetime value.
- Best-in-class site experience and merchandising.
- Strong alignment across marketing, creative, and operations.