The Senior Manager, DTC will be responsible for managing the DTC business, including website optimization and channel management. From forecasting to budget allocation, this is your chance to run a meaningful business. Significant Shopify experience is an absolute requirement for this role.
Key Responsibilities
- Manage the full DTC business including website optimization and channel management.
- Own forecasting, budgeting, and P&L for the DTC channel.
- Serve as the primary owner of Shopify site management and integrations.
- Drive conversion rate optimization, merchandising, and site experience improvements.
- Collaborate with marketing, operations, and tech teams.
Qualifications
- 5+ years of DTC eCommerce experience with significant Shopify expertise — required.
- Strong understanding of site optimization, A/B testing, and conversion rate improvement.
- Experience with B2B eCommerce a plus.
- Analytical mindset with strong Excel/data skills.
- Proactive self-starter comfortable with limited dev support.