Our client, a high-growth children's brand, is seeking a mission-driven, hands-on leader to own and scale their direct-to-consumer (DTC) eCommerce channels. As Director of eCommerce, you will manage their Shopify and TikTok Shop platforms, driving growth through strategy, operations, and leadership.
Core Responsibilities
- eCommerce Growth: Own the P&Ls for Shopify and TikTok Shop.
- Growth Engine: Build a repeatable growth machine using bundles, paid media, CRO, and lifecycle marketing.
- Team Leadership: Lead and develop a high-performing eCommerce team, fostering a culture of accountability and results.
- Paid Media: Manage high-velocity creative testing, including 100+ ad creatives per week across Meta and TikTok.
- Conversion Optimization: Launch monthly funnel-based offers, optimize CVR, AOV, CAC, and LTV.
- Customer Lifecycle: Drive email and SMS revenue to 25% of Shopify sales, optimize lifecycle flows and retention.
Who You Are
- High ownership leader who thinks like a general manager, not just a marketer.
- 5–10+ years of experience scaling DTC eCommerce brands on Shopify with paid social.
- Proven track record growing brands beyond $20M in revenue.
- Deeply fluent in Meta and TikTok Ads and high-velocity creative testing.
- Hands-on with Shopify, Klaviyo, and Postscript.
- Understands bundles, upsells, funnels, and LTV deeply.
- Comfortable leading a remote team with clear cadences and accountability.