The Senior eCommerce Channel Manager is responsible for managing, optimizing, and expanding the organization’s presence across ecommerce platforms and marketplaces (e.g., Amazon, Wayfair, Beyond, Shopify, Walmart, etc.). This role combines strategic thinking, operational expertise, and analytical skills to drive sales, enhance customer experience, and maximize revenue through eCommerce channels.

Key Responsibilities:

1. Channel Strategy & Management:

-Develop and implement strategies for ecommerce channels to achieve revenue, profitability, and customer acquisition goals.

-Manage day-to-day operations for multiple ecommerce platforms, ensuring accuracy of listings, pricing, and inventory.

-Ensure listings have appropriate amount of reviews if channel has programs to increase reviews.

-Manage MAP policies and resolve conflicts when necessary.

2. Performance Optimization:

-Monitor key performance indicators (KPIs) such as conversion rates, traffic, and sales, and create actionable plans to improve performance.

-Conduct A/B testing for pricing, promotions, and product listings to identify opportunities for optimization.

-Structure advertising campaigns across customers to maximize sales while maintaining ROAS above 5.

3. Content & Merchandising:

-Collaborate with graphics and product management teams to ensure high-quality product descriptions, images, and multimedia content for eCommerce listings.

-Execute seasonal and promotional merchandising plans to align with marketing strategies.

-Experience implementing complex Amazon variations

4. Marketplaces & Third-Party Platforms:

-Oversee accounts on third-party marketplaces (e.g., Amazon Seller Central, Shopify, eBay) to ensure compliance with platform guidelines.

-Identify opportunities to expand to new platforms or enhance existing marketplace presence.

-Monitor the percentage of catalog that is active on a weekly basis and implement solutions to keep the live percentage above 95%.

5. Customer Experience:

-Work with customer service teams to address eCommerce-specific customer inquiries, reviews, and feedback.

-Optimize the online shopping experience, ensuring smooth navigation, checkout, and post-purchase engagement.

6. Inventory & Logistics Coordination:

-Collaborate with supply chain teams to maintain optimal inventory levels across platforms.

-Coordinate with fulfillment teams to ensure timely and accurate order processing.

7. Data Analysis & Reporting:

-Analyze sales, traffic and conversion data to identify trends, insights, and opportunities for growth.

-Provide weekly reports on channel performance, highlighting successes and recommending adjustments.

Qualifications:

-Education: Bachelor’s degree in Marketing, Business, eCommerce, or related field.

Experience:

-7–10 years of experience in ecommerce, preferably in a channel management role including Amazon.

-Experience with $20M+ Amazon 1P account

-Experience transitioning from Vendor Central to Seller Central account

-Familiarity with major eCommerce platforms (e.g., Shopify, Amazon 1P, Amazon 3P).

Skills:

-Proficient in analytics tools (e.g., Google Analytics, marketplace analytics dashboards).

-Knowledge of SEO, SEM, and online marketing best practices. 

-Experience with ERP and Business Intelligence tools is a plus.

Key Competencies:

-Strategic thinking with a results-driven mindset.

-Ability to adapt to a fast-paced, dynamic environment.

-Strong problem-solving and decision-making skills.

-Customer-focused approach to eCommerce strategy and execution.