The Role: We are looking for a dynamic and creative Social Media Coordinator to support the execution of our social media strategy – with a focus on TikTok and YouTube – and help grow our brand’s presence across key platforms. You will be responsible for content creation, scheduling, community engagement, and performance tracking to drive brand awareness and customer engagement. This role requires a keen eye for detail, a passion for storytelling, and an understanding of social media trends within the health & wellness space. You will work closely with the marketing and creative teams to ensure brand consistency and impactful social media execution.

Responsibilities:

• Developing and executing engaging social media content across platforms with a focus on TikTok and Youtube but, also including Instagram, Facebook, LinkedIn, and emerging channels.

• Schedule and publish content, ensuring consistency in brand voice, messaging, and aesthetics.

• Monitor trends, competitors, and platform updates to inform content strategy and optimize engagement.

• Work closely with content creators, designers, copywriters, and influencers to create compelling multimedia content, including graphics, videos, and user-generated content.

• Track and analyze key performance metrics, providing insights and recommendations to improve social media effectiveness.

• Support influencer partnerships and collaborations to amplify brand reach.

• Stay up to date with social media best practices, algorithm changes, and industry trends.

Skills & Qualifications:

• 1-3 years of experience in social media marketing, content creation, or digital marketing, preferably with a keen focus on TikTok and Youtube

• Strong understanding of social media platforms, content formats, and engagement strategies.

• Excellent written and visual communication skills with a knack for storytelling.

• Experience using social media management tools (e.g., Later, Sprout Social, Hootsuite) and analytics platforms.

• Creative mindset with the ability to generate fresh, engaging content ideas.