Remote

The role involves leading the end-to-end performance marketing program, including the development and execution of strategies aimed at driving customer acquisition and revenue growth. Responsibilities include supporting daily marketing activities and leveraging data and insights to identify new opportunities, as well as testing and exploring new channel opportunities. Expertise in testing new strategies, prioritizing tasks, and pivoting as needed to achieve results is essential.

PRIMARY DUTIES AND RESPONSIBILITIES:

Strategy Development:

• Develop and implement comprehensive performance marketing strategies including identifying and evaluating new acquisition opportunities while supporting the team in developing campaign optimization strategies

• Collaborate with senior leadership to align on marketing strategies that support company goals and strategies

Budget Management:

• Oversee the performance marketing budget, ensuring optimal allocation of resources.

• Track spending and ROI, adjusting as necessary to maximize return on investment.

• Responsible for tracking performance KPIs on daily/weekly basis and iterate quickly to optimize,
proactively detect, and course correct immediately

Team Leadership:

• Lead and mentor small team of marketers fostering a high-performance culture and collaboration

• Create a data-driven culture and learning environment that encourages continuous improvement in
content quality and speed of execution

Program Ownership:

• Manage multiple projects simultaneously, ensuring timely delivery and optimal performance

• Prioritize tasks effectively to maximize impact and meet business objectives

• Maintain a flexible approach to respond to shifting priorities and emerging opportunities

• Manage reporting on performance for senior leadership

Collaboration & Partnership:

• Mange relationships with third parties/vendors

• Collaborate closely with cross-functional teams including Data Analytics, Design/Creative, Engineering,
and Product Marketing to ensure seamless execution of marketing initiatives

• Strong prioritization skills with the ability to clearly define a roadmap and identify when to change and adjust strategies