High-growth wellness retailer is seeking a Senior Manager, eCommerce to execute end-to-end eCommerce and digital strategy for the DTC website, on DoorDash, and other online retailers. We are seeking a tech- savvy, results-driven leader to spearhead our eCommerce campaigns to drive revenue growth, optimize performance, and enhance the customer experience.

Key Responsibilities:

• Lead digital ad campaigns, ensuring budget allocation and ROI tracking in partnership with the Director of Marketing.

• Collaborate with leadership to define short- and long-term goals, establishing KPIs to track performance.

• Oversee the eCommerce ecosystem, ensuring the website is updated with accurate logos, images, content, deals, and promotions.

• Manage and optimize ad spend, making strategic decisions on agency partnerships and marketing investments.

• Develop and execute a DTC growth strategy, including promotional campaigns, deal structuring (e.g., BOGO offers), and competitive analysis.

• Leverage Shopify and Salsify to streamline product listings and updates.

• Analyze sales data, flag trends, and provided detailed reports on performance, conversions, and optimizations.

• Aggregate and manage products across multiple platforms (Shopify, Airgoods, Faire, DoorDash) and integrate advertising efforts.

• Implement SEO, retargeting, and social media strategies to improve brand visibility and engagement.

• Ensure compliance with evolving regulations, working closely with legal and government relations to navigate market expansion.

• Monitor industry trends and competitive brands to stay ahead in the marketplace.

• Work cross-functionally with marketing to create, test, and deploy digital assets.

Qualifications & Skills:

•  6+ years of experience in eCommerce, preferably in the CPG, beverage/alcohol, or regulated industries.
• Strong analytical skills with the ability to interpret and report data to drive actionable insights.
• Hands-on execution experience in eCommerce operations, digital marketing, and content management.
• Proficiency in Shopify, Salsify, Meta, Yotpo, and Microsoft Office Suite.
• Deep knowledge of SEO, SEM, and social media marketing best practices.
• Experience managing budgets and optimizing ad spend.
• Ability to communicate complex technical concepts in a simplified manner for cross-functional teams.
• Entrepreneurial mindset with the ability to scale a growing business.