Senior Designer

Senior Designer - High Growth DTC CPG Brand

NYC (hybrid in-office)

 

The Senior Designer will play an integral role in shaping and defending our brand identity across all digital touchpoints…plus the occasional physical one. Reporting directly to the Executive Creative Director, you will leverage your expertise in graphic design, UI design, and digital marketing to create visually captivating content and campaigns. Your role will be instrumental in driving engagement, building brand loyalty, and elevating the overall customer experience. Someone who’s collaborative, who soaks up responsibility, and who’s detail oriented is a must.

 

What You Will Do

 

  • Conceptualize and design compelling assets including website content, landing pages and UI designs, email newsletters, social media assets, and other marketing collateral.

  • Collaborate with the marketing team to bring engaging CRM strategies to life, designing targeted email campaigns and flows that effectively communicate brand messaging and promotions.

  • Utilize your understanding of social media platforms and trends to create visually impactful content tailored to each platform’s unique audience.

  • Design print collateral for new customers, seasonal specials and ongoing promotions.

  • Work closely with cross-functional teams including marketing, operations, and developers to ensure design consistency and alignment with brand guidelines.

  • Stay updated on industry trends and best practices in digital design, incorporating innovative techniques to enhance user engagement and conversion.

 

You have…


• Design portfolio and resume required
• Bachelor’s degree or equivalent experience
• 6+ years experience in marketing/brand/UI/advertising design role with a digital focus
• Passion for designing, and iterating on, groundbreaking, digital work
• Expertise in Figma, Adobe Creative Suite, and/or equivalent tool of choice
• Extensive knowledge of UI/UX principles with the ability to create designs for web and mobile interfaces
• Knowledge and interest in designing for social networking platforms
• On the cutting edge of the latest trends and best practices • Photography, motion design, video editing, and HTML/CSS expertise are each a bonus
• Ability to manage multiple priorities while being organized and detail-oriented

 

You’ll be successful in the role if…

 

  • You are a strong and collaborative partner
  • You have a strong entrepreneurial spirit
  • You are always looking to improve your environment and take things from good to great
  • You are detail-oriented in everything you deliver from email designs to a new component
  • You can shift with ease between projects, while maintaining focus on given priorities