We are seeking a strategic and results-driven Sr. Affiliate Manager to lead and expand our affiliate and partnership programs. This role will manage our internal affiliate network, practitioner program, LTK/Shop My expansion, and ShareASale partnerships. The ideal candidate deeply understands affiliate marketing, influencer partnerships, and performance-driven growth strategies. They should be highly organized, proactive, and adept at building and optimizing affiliate relationships to drive revenue and brand visibility.

Responsibilities:

Affiliate Program Development:

• Help to develop and execute a comprehensive affiliate program strategy that aligns with our goals and brand identity.

• Help to develop and execute a comprehensive practitioner program strategy.

• Establish key performance indicators (KPIs) and metrics to measure the program’s success.

• Create guidelines, policies, and procedures for the affiliate program, ensuring consistency and adherence to brand values.

• Collaborate with JT on Share-A-Sale and other affiliate marketing

• Manage the Superfiliate platform and serve as the main point of contact between brand and agency.

Affiliate Recruitment and Onboarding:

• Identify and recruit new affiliates, focusing on affiliates who resonate with our values and target audience.

• Build and maintain a pipeline of potential affiliates through proactive research, networking, and outreach.

• Enhance the current onboarding process by providing training to educate affiliates about our products, values, and marketing strategies.

Affiliate Relationship Management & Motivation:

• Cultivate strong and positive relationships with affiliates, offering continuous support, guidance, and motivation.

• Collaborate with affiliates to develop personalized strategies that drive brand awareness, sales, and long-term partnerships.

• Implement incentive programs and rewards to motivate influencers. IE: Virtual Events, Product gifting, Education.

Affiliate Sales Target-Based Graduation:

• Set sales targets for affiliates in the program and equip them with the necessary tools and resources to achieve these targets.

• Monitor and evaluate affiliate performance, ensuring they meet the sales goals required for graduation to the second tier of the program.

• Collaborate with the Influencer team to align affiliate efforts with sales targets and implement effective conversion strategies.

Program Performance and Growth:

• Analyze and monitor program performance metrics, generating regular reports and recommendations to optimize affiliate efforts and drive brand awareness and sales.

• Identify opportunities for program expansion and enhancement through strategic partnerships, collaborations, and outreach.

• Stay up to date with industry trends, competitor activities, and emerging affiliates’ marketing strategies to enhance the program’s effectiveness.

Qualifications & Skills

• 3-5 years of experience in affiliate marketing within the CPG or health/wellness industry is highly preferred

• Highly motivated and adaptable individual with a passion for brand engagement

• Strong organizational and project management skills

• Strong sales skills

• Ability to work under pressure and meet deadlines in a fast-paced & deadline-driven environment

• Proficient in social media platforms and up to date with current trends and culture

• Comfortable with Google Drive and digital collaboration tools

• Energetic and outgoing personality—loves connecting with people