The eCommerce Manager oversees all aspects of our eCommerce business, focusing on revenue growth, customer experience, and profitability. This role collaborates with the marketing, store operations, and merchandising teams to align eCommerce initiatives with broader business goals.

Duties:

• Lead the long-term vision for eCommerce strategy and consumer experience, incorporating industry trends and evolving consumer expectations.

• Develop and execute the overall eCommerce strategy with full P&L responsibility.

• Collaborate with marketing to present brand and product stories online, ensuring integration across all channels.

• Implement multi-channel strategies to enhance brand and product awareness.

• Create strategies to meet financial goals (sales, margin, inventory turns), analyze sales and productivity, and adjust action plans as needed.

• Manage eCommerce operations, including website maintenance, reporting key performance indicators, and ensuring smooth customer experience and fulfillment.

• Plan and execute promotions, sales, and campaigns to maximize gross margin.

• Oversee SEO, SEM, and content optimization to increase traffic and rankings.

• Develop and manage acquisition and retention programs (email, social media, and campaigns).

• Lead the internal eCommerce/customer service team and manage external vendors.

• Oversee all Omni-channel sales, including BOPUS (buy online, pick up in store).

• Collaborate with buyers and vendors to maintain product information on the website.

• Analyze and interpret website analytics to inform decision-making.

• Monitor and manage shipping costs and operational expenses.

• Stay current with eCommerce trends and emerging technologies to continuously improve processes.

• Resolve website-related issues and lead efforts for future site enhancements.

• Assist with other duties as requested by management.

Required Knowledge, Skills, and Abilities:

• Strong analytical skills and ability to synthesize information from diverse sources.

• Excellent written and verbal communication skills.

• Strong decision-making abilities based on logical assumptions and relevant data.

• High attention to detail, self-motivation, and ability to manage multiple tasks under

  pressure.

Benefits:

• Competitive 401K match

• PTO, holiday, and birthday-off pay

• Associate discount and other benefits

• Health, dental, vision, and flexible spending account

• Short-term and long-term disability

• Life insurance