eCommerce Manager

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eCommerce Manager

Alexandria, VA (hybrid in-office)

 

The eCommerce Manager will support eCommerce marketing efforts across North America (US & Canada) and own management of our Shopify website and key eCommerce platforms, primarily Amazon. The candidate will work cross-functionally with sales, creative design, finance, operations, and the growth marketing team to optimize our online presence, drive sales, and ensure seamless eCommerce operations.

 

Shopify Website Management:

  • Maintain and enhance the Shopify website, including theme management and app integration.
  • Implement and manage Shopify apps for functionality, including payment gateways, inventory management, and customer engagement.
  • Optimize the website for user experience and conversion rates using CRO techniques and data- driven insights.
  • Collaborate with designers and developers to customize themes and develop new functionalities aligned with business goals.
  • Collaborate on content management for the website, ensuring that product descriptions, images, and other content are up to date and optimized for search engines (SEO).
  • Work closely with the Growth Marketing team to execute promotional campaigns on the Shopify platform, including discount codes, gift cards, and seasonal promotions.

     

Order Management & Fulfillment:

  • Coordinate with 3PL partners to ensure efficient and accurate order fulfillment

  • Monitor inventory levels and collaborate with supply chain teams for timely restocking.

     

Customer Experience Management:

  • Collaborate with the customer service team to ensure seamless integration between Shopify and Zendesk (customer experience platform).

  • Resolve customer issues related to the online store, ensuring a positive customer experience.

 

Platform Integration & Automation:

  • Ensure seamless integration between Shopify and other platforms, including email marketing tools, CRM, and analytics platforms.

  • Efficiency in Google Tag Manager, G4 Analytics.

  • Leverage automation tools to streamline eCommerce operations, including order processing, email notifications, and customer follow-up.

 

eRetailers Platform Management:

  • Work with agency to lead and optimize advertising campaigns on Amazon, Walmart.com, and Target.com.

  • Manage and improve product listings, ensuring consistency and optimization across eCommerce platforms.

  • Oversee relationships with external clients and agencies from Amazon, Target and Walmart and advertising partners like Criteo, Instacart, and Roundel.

  • Utilize tools such as Edge, Amazon Reporting Tools, Amazon Baby Registry, Helium 10, and Pacvue for campaign management and optimization.

 

Data Analysis & Reporting:

  • Analyze website and campaign performance metrics using tools like Google Analytics, Shopify Analytics, and Power BI to identify areas of improvement and drive strategic initiatives.

  • Provide actionable insights and prepare regular reports on eCommerce performance for internal and external stakeholders.

  • Utilize A/B testing and other data-driven strategies to continuously improve eCommerce operations and marketing campaigns.

 

Continuous Improvement:

  • Stay updated with the latest eCommerce trends, Shopify updates, and marketplace algorithms to continuously enhance online presence.

  • Proactively seek out new apps, tools, and strategies to improve the eCommerce experience.

 

Education:

  • BS/BA Degree Required

 

Experience:

  • 5-7 years of experience in eCommerce management, preferably with Shopify.

  • Proficiency in Shopify theme customization and app management.

  • Experience working with 3PL partners and order management systems.

  • Strong understanding of CRO principles and experience with A/B testing.

  • Familiarity with customer service platforms such as Zendesk.

  • Knowledge of eCommerce analytics tools such as Google Analytics, Shopify Analytics, and others.

  • Experience in a CPG and/or a Medical Device company is a plus.

 

Skills:

  • Approach projects with a test and learn mindset.
  • Advanced Excel proficiency.
  • Analytical skills and experience with A/B testing.
  • Excellent communication and interpersonal skills, with the ability to converse and influence at all levels of the organization.
  • Ability to provide concise, clear reporting and actionable analysis of data.
  • Ability to adapt and be flexible.
  • Project management skills.
  • Ability to see the big picture and pay close attention to detail.
  • Ability to manage multiple priorities and competing deadlines in a fast-paced environment.
  • Ability to present in meetings to senior leadership and/or all levels of the company.
  • Proactive and persistent.
  • Results-oriented, entrepreneurial mindset, and self-motivated.
  • Proficiency with visualization tools to present data (i.e. Tableau, Google Dashboards, etc.).

 

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